Wednesday, September 14, 2005

Industies that need to podcast

Kevin Dugan has a well put together list of twenty industries in which branded podcasts might engage the customer. Number nineteen is “Higher Education”. Podcasts are a perfect medium for instructors to publish lectures for their class. Here is the rest of the list.

1. Airlines: Travel and destination guides

2. Apparel/Retail: Behind the scenes at fashion shows, interviews with models and designers, guide to the season

3. Automotive: Test drives of new models with team drivers, interviews with designers, race reports from behind the scenes-NASCAR, F1, rally

4. Beverage Stores: Festive reviews of selected wines, spirits and beers

5. Books/Music Retail: Guides to summer or Christmas releases, interviews with bands and authors, sample readings from authors to promote an in-store appearance

6. Financial Services: Retirement guides, investing tips, planning for college education

7. Golf Equipment: Guides to courses, interviews with sponsored athletes

8. Grocery Stores: Interviews and recipes from well-known chefs

9. Health Insurers: Wellness tips, meditation guides, nutrition guides

10. Home Improvement Stores: Step-by-step guides to home improvement

11. Hotels: Destination guides, jogging routes, music to jog to, walking tours of cities

12. Micro-Brews: Interviews with the brew master

13. Movie Studios: Interviews with actors or directors, movie making production diaries

14. Sportswear: Interviews with sponsored athletes, event diaries (Olympics, World Cup), and interviews with designers, fitness and training tips

15. Travel and Tourism: Guides to destinations, travel tips

16. Vineyards: Interviews with wine-makers

17. Whisky Makers: Interviews with the makers, tours of the distilleries

18. Video Games- Interviews with game designers, production diaries

19. Higher Education: In a recent show, Shel mentions how Duke University uses podcasts to communicate with incoming students and provide them with lectures. Duke University is one of many schools podcasting.

20. Investor Relations: Consider how many earnings webcasts are out there. Consider how much more cost-effective a podcast can be. A podcast also gives the listener several options on how/when/where they listen to it. Shel also mentioned this in his recent presentation about two seconds after I also considered the idea.


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