Wednesday, October 19, 2005

FTC asked to go after fake blogs

Consumer advocacy group Commercial Alert has asked the FTC to investigate "stealth" marketing campaigns, where companies create and maintain blogs that appear to be from ordinary people but are in fact created by Corporate Marketing Departments for the purpose of selling products, among other tactics.

3 Comments:

Anonymous john cass said...

I think Commercial Alert is right when it comes to companies in general going against the FTC rules.

However, when it comes to P & G, I think Gary is going after the wrong company.

See my blog post for more details.

http://blogsurvey.backbonemedia.com/archives/2005/10/endorsement_without_disclosure.html

John

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